Dominance

Dominance
Dominance relates to varying degrees of emphasis in design.
It determines the visual weight of a composition, establishes space and
perspective, and resolves where the eye goes first when looking at a design.
There are three stages of dominance, each relating to the weight of a particular
object within a composition.
Dominant
The object given the most visual weight. The element of primary emphasis that
advances to the foreground in the composition.
Sub-dominant
The element of secondary emphasis. The elements in the middle ground of
the composition.
Subordinate
The object given the least visual weight. The element of tertiary emphasis that
recedes to the background of the composition.

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Urban Growth
by Amy Shackleton

The organic tree forms has the most visual weight in this design. It would be considered dominant because of the taking up of space of the organic growth in the city.














2-17

blood signal
by Marc

The design is dominance because of play in space and color. The visual weight of this piece actively travels to the bottom because it consist of a large quantity of the color red. The words are sub-dominant because in seeing the color and noticing the negative space between colors the word Blood appears. In other words that is the next visual thing your eye is drawn to.



















3-17

27 May 2010
by David Benjamin Sherry

This photograph is sub-dominant because the focus or visual weight of the focal point is in the middle ground of the composition.











4-17

Breast Cancer Awareness Campaign 2011
by Estee Lauder

This pink building is dominant in this photograph because of the composition of the building overtaking the space of the scenery. Also, Color helps with the visual weight falling on the pink building to make the object more dominent.








5-17

Exploded
by lucy and bart

The Dark shapes is overtaking the man in the photograph. The perspective of this photograph is the dominant object overtaking the space of the other objects. Also The composition of this piece is set in the middle almost so that may be another dominent reason.

















6-17

The Moment When Ozone Disapears
by Marc

on the shirt created the focal point for this is the burnt graphic illustration because of the composition and quantity of the object compared to the picture of the back on the shirt.











7-17

International Union for Conservation of Nation
by McCann World group

The subordinate object that was given the less weight in this photograph was the city in the frogs eye. It is subordinate because of it being or blending with the background.












8-17

Monster Taco
by Bob Staake

The domenint object is the monster because of the composition. It is directly in the middle.















9-17

Donuts
by Bob Staake

The donut is dominant because of where it was placed. The white space is subordinate because of the contrast and absence of color and it is in the middle ground.

















10-17

skull: Marcando Calavera11
by RemembeR VictoRiosa

The dark textured side of the skull is dominent in this graphic because of the visual weight of that side of the object verses the smooth and shiny side of the skull.





















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